rehabRehab.ai Announces Advertising & Care Study
· Updated September 25, 2026
Rehab.ai has announced a funded research initiative exploring the connection between how people find addiction treatment and mental health care and the resources available to deliver treatment.
The Advertising & Care Study will examine how advertising and referral relationships influence provider choice, what providers spend to reach patients, and whether directing more of those resources toward care could improve outcomes.
Patients, treatment providers, lead generators, and researchers are invited to help shape the work. Experience with current practices, ideas for improvement, and opposing views will inform an open examination of what works and what could work better.
The aim is a practical blueprint for improvement across the industry, shaped by the people seeking, providing, and connecting care.
The study is in development. The research team and methods will be outlined as the work takes shape.