Liora

Liora is drawn to the moment a complicated choice becomes a little clearer. Among the imagined stars, she is the one who notices where a traveler hesitates.

This persona represents improvements to search, filters, and the organization of treatment options. People arrive with different words, different locations, and different levels of certainty about what they need.

The team’s discovery work includes country-aware search prompts, location matching, facility names, and treatment filters. Liora’s purpose is to make options easier to find and compare without suggesting that search results are a clinical recommendation.